the people of today are awash in media. televisions in bedrooms, personal computers and laptops in the study, digital music players kept in pockets or purses, cellular phone snugged in hand. we spend more time with media than any other activity other than sleeping. studies have shown that it figure to an average of eight and a half hours of media exposure daily. and in this digital age, the rapid expansion of the internet has now made it become a crucial part of our lives and the children of today are practically growing up online.
source: trends in media use; donald f. roberts and ulla g. foehr
6 out of 10 internet users go online daily
Between 2001/02 and 2006 the proportion of adults in Great Britain who had used the Internet in the last three months increased by one-quarter, from 48 per cent to 60 per cent. Almost six in ten (59 per cent) Internet users aged 16 and over went online every day or almost every day in 2006, while 4 per cent went online less than once a month.
Internet use is more common among the young, and declines with age. In 2006, 84 per cent of people aged 16 to 24 had used the Internet within the last three months, compared with 52 per cent of people aged 55 to 64 and 15 per cent of those aged 65 and over.
For users aged 16 and over the most common location to access the Internet was at home. In 2006, 85 per cent of Internet users aged 16 and over who had accessed the Internet in the three months before interview had gone online at home. The proportion of households in Great Britain with an Internet connection increased from 50 per cent in 2003/04 to 57 per cent in 2006: a total of 13.9 million households. During this period the use of broadband in households increased dramatically from 11 per cent to 40 per cent.
For those who did not have household access to the Internet, the most common places to go online were at work (46 per cent) and at another person’s home (also 46 per cent).
Internet use is more common among the young, and declines with age. In 2006, 84 per cent of people aged 16 to 24 had used the Internet within the last three months, compared with 52 per cent of people aged 55 to 64 and 15 per cent of those aged 65 and over.
For users aged 16 and over the most common location to access the Internet was at home. In 2006, 85 per cent of Internet users aged 16 and over who had accessed the Internet in the three months before interview had gone online at home. The proportion of households in Great Britain with an Internet connection increased from 50 per cent in 2003/04 to 57 per cent in 2006: a total of 13.9 million households. During this period the use of broadband in households increased dramatically from 11 per cent to 40 per cent.
For those who did not have household access to the Internet, the most common places to go online were at work (46 per cent) and at another person’s home (also 46 per cent).
Looking for information and using email were the two most common online activities of Internet users in 2006. These were done by 85 per cent and 81 per cent of adult users respectively in the three months before interview in 2006.
Two in five (44 per cent) of the adult population said they had ever purchased something online for private or personal reasons other than work. The most common items bought by online shoppers in the 12 months before interview in 2006 were travel and holidays (51 per cent), followed by films, videos and DVDs (42 per cent). One in five (18 per cent) of Internet users had sold goods or services over the Internet: this was more than double the proportion (7 per cent) in 2003/04.
The majority (70 per cent) of those who had shopped online had not encountered any problems doing so. For those who had, the most common problem was that delivery took longer than expected; this was experienced by 14 per cent of online shoppers.
Two in five (44 per cent) of the adult population said they had ever purchased something online for private or personal reasons other than work. The most common items bought by online shoppers in the 12 months before interview in 2006 were travel and holidays (51 per cent), followed by films, videos and DVDs (42 per cent). One in five (18 per cent) of Internet users had sold goods or services over the Internet: this was more than double the proportion (7 per cent) in 2003/04.
The majority (70 per cent) of those who had shopped online had not encountered any problems doing so. For those who had, the most common problem was that delivery took longer than expected; this was experienced by 14 per cent of online shoppers.
source: http://www.statistics.gov.uk/cci/nugget.asp?id=1711
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